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Edward co-founded IDONTMIND in 2017, a mental health awareness campaign and lifestyle brand working to defeat stigma and inspire conversations about mental health. 

Since its launch, IDONTMIND has raised over $350,000 for mental health organizations across the country, and is now happy to have a home at Mental Health America where 100% of its proceeds go to the non-profit.

Edward works directly with IDONTMIND Founder, Chris Wood. He oversees all day-to-day operations including product design, e-commerce, social media, partnerships, and continuing to build the IDONTMIND website and social platforms into a modern destination for all things mental health.

As the former Creative Director of a New York entertainment agency, Edward joins Mental Health America with over eight years of experience in design, fashion, and marketing. He's worked with best-in-class brands including Google, Showtime, Starbucks, Icelandic Provisions, Maybelline, are more.

IDONTMIND encourages everyone to be open about their minds. After struggling with anxiety, Edward has taken up swimming every morning to prioritize his mental health. He currently lives in New York City.