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Edward co-founded IDONTMIND in 2017, a mental health awareness campaign and lifestyle brand with a mission to inspire conversations about mental health in new and creative ways.

Edward oversees all day-to-day operations of the IDONTMIND campaign at Mental Health America, including product design, e-commerce, social media, and partnerships.

As the former Creative Director of a New York entertainment and PR agency, Edward joins Mental Health America with over eight years of experience in design, fashion, and marketing. He's worked with best-in-class brands including Google, Showtime, Starbucks, Icelandic Provisions, Maybelline, and more.