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Mental Health Month

In 2021 we will continue the theme of Tools 2 Thrive for Mental Health Month as we strive to provide individuals with information and coping strategies around common struggles that affect mental health - especially during the COVID-19 pandemic.

The toolkit will be available for download in mid-March. If you would like to be notified by email about the Mental Health Month toolkit and other resources created by MHA, please sign up for our email list below. 

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May is Mental Health Month 2020: Tools 2 Thrive

Since 1949, Mental Health America and our affiliates across the country have led the observance of May is Mental Health Month by reaching millions of people through the media, local events and screenings. We welcome other organizations to join us in spreading the word that mental health is something everyone should care about by using the May is Mental Health Month toolkit materials and conducting awareness activities.

While 1 in 5 people will experience a mental illness during their lifetime, everyone faces challenges in life that can impact their mental health. In 2020, our theme of Tools 2 Thrive will provide practical tools that everyone can use to improve their mental health and increase resiliency regardless of the situations they are dealing with. We now believe that these tools – even those that may need to be adapted for the short term because of COVID-19 and social distancing – will be more useful than ever.

Download The 2020 Mental Health Month Toolkit

Descargar en Español


This year’s toolkit includes:

Printable Handouts

En Español


Hojas De Trabajo

Social Media and Web Components

  • Sample Post Language
  • Facebook and Twitter Cover Images
  • Shareable Images for Facebook, Twitter, and Instagram
  • Call to Action Buttons for Screening
  • Pop Under (Horizontal) Web Banners
  • Wide Skyscraper (Vertical) Web Banners

Media Materials

  • Key Messages
  • Drop-In Article
  • May is Mental Health Month Proclamation


  • Outreach Ideas
  • Additional Resources


  • COVID-19 and Your Mental Health Infographic

Questions? Contact Danielle Fritze at


Download the 2020 Mental Health Month Toolkit


This campaign is supported by contributions from Janssen: Pharmaceutical Companies of Johnson & Johnson and Otsuka America Pharmaceutical, Inc.




Toolkits From Years Past

2019 Toolkit: 4Mind4Body

Download Toolkit

Toolkit Includes

  • Key Messages
  • Sample Press Release
  • Drop-In Article
  • May is Mental Health Month Proclamation
  • Outreach Ideas
  • Additional Resources
  • Sample Facebook and Twitter Posts
  • Profile, Cover, and Shareable images for social media
  • Call to Action Buttons for Screening and sharing with #4Mind4Body
  • Horizontal Banner Image
  • Vertical Banner Image
  • Fact Sheet: Animal Companionship
  • Fact Sheet: Spirituality and Religion
  • Fact Sheet: Humor
  • Fact Sheet: Work-Life Balance
  • Fact Sheet: Social Connections and Recreation
  • May is Mental Health Month 4Mind4Body Calendar/Poster
  • 4Mind4Body Chronic Health Conditions Poster
  • 4Mind4Body Caregivers Poster

2018: 4Mind4Body

Download the 2018 toolkit

Learn more about:

Diet and Nutrition Exercise The Gut-Brain Connection Sleep Stress

Visit 4mind4body to see what people did for our #4Mind4Body Challenge in 2018!

Visit 4mind4body

2017: Risky Business

In 2017 Mental Health America offered educational materials, tools, references, and more to help people decide – is this particular behavior a risky behavior for me or for someone I love? And if it is, what can I do about it before it harms me or someone else? Some of this year’s materials may make you just a little uncomfortable, because we’ll be talking about some things that are often left unsaid.

Download the 2017toolkit

2016: Life With A Mental Illness

How does it feel to live with a mental illness? That (#mentalillnessfeelslike) is what we focused on during Mental Health Month in 2016. B4Stage4 means, in part, talking about what mental illnesses feel like, and then acting on that information. It means giving voice to feelings and fears, and to hopes and dreams. It means empowering people as agents of their own recovery. And it means changing the trajectories of our own lives for the better, and helping those we love change theirs.

Download the 2016 toolkit

Discover what people say mental illness feels like

2015: B4Stage4

In 2015, we chose “B4Stage4” as our Mental Health Month theme. Here’s why. Mental health concerns are no different from any other physical health concerns. They should be thought about and treated the same way – long before they reach Stage 4. We’re offering a range of materials, strategies, and resources to bring healthy, B4Stage4 thinking to life.

Download the 2015 toolkit

2014: Mind Your Health

Mental Health Month 2014 was designed to raise awareness about the importance of a healthy lifestyle and its preventative factors and benefits for mind and body and to build a broad public recognition around the role of mental health to overall health.

Download the entire toolkit in a zipped folder

2013: Pathways to Wellness

Mental Health Month 2013 was a call to action for Americans to identify strategies that work for themselves individually to attain better overall health status. This theme can be used in conjunction with information about programs and services available through local affiliates.

Download the Media Materials

Download the Fact Sheets