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Carmela Wallace is a philanthropist, entrepreneur, and founder of Live Free 999. She has an MBA with a specification in Project Management and worked in quality management within various industries for nearly 20 years. As her son Jarad’s (Juice WRLD) career took off, she left her job to help manage him.

Upon Jarad’s passing, Carmela was amazed by the outpouring from fans on how his music helped them with anxiety and depression and established Live Free 999 to help those who suffer in silence and normalize the conversation about mental health and addiction. Since forming, the foundation has grown to include a Crisis Txt line offering free confidential help 24/7.

Carmela is currently giving back to the community that was special to Jarad and her by constructing an 18,000 plus square foot Brew Pub named Homewood Brewing Company. The Brew Pub is in honor of Jarad, it is scheduled to open the first quarter of 2024.