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Yalda T. Uhls is an internationally recognized, award-winning research scientist, educator and author, studying how media affect young people. Her peer reviewed research has been featured in many news outlets including NPR and the NY Times. In her former career, she was a senior movie executive at MGM and Sony. Uhls is the founding director of The Center for Scholars & Storytellers, a research organization based at UCLA, which bridges the gap between social science research and media creation to support authentic and inclusive stories for youth.

Uhls is also an adjunct professor at UCLA where she does research on how media affect the social behavior of tweens and teens and teaches a class on Digital Media and Human Development and is the author of the parenting book Media Moms & Digital Dads: A Fact not Fear Approach to Parenting in the Digital Age.

Dr. Uhls knowledge of how media content is created and the science of how media affect children inform her unique perspective.